HUG YOSELF & LOVE YOSELF (HYLY) began as a starting point to a new way of expressing and living. 7 years ago, our founder Alissa Tillman found herself disconnected, “All over the place” in her words. Feeling lost, she returned home to reset, in search of clarity, confidence and purpose.
During this isolation season, something magical happened. Alissa began looking inward. What once felt like failure started to become knowledge. While recording a YouTube video, the phrase “HUG YOSELF & LOVE YOSELF” unexpectedly flew out. It wasn’t rehearsed or planned. In that moment, a powerful mantra and the foundation of her future was created.
Embodying HYLY meant letting go of her disempowering beliefs and habits. She swapped avoidance for journaling, validation seeking with mirror work, and began building a lifestyle filled with self care, accountability and faith. Although the journey has challenges, choosing resilience is her power.
At first, Alissa thought she would just create videos sharing her day to day journey. But as her inner world continued to transform, so did the vision for HYLY. It grew from an affirmation to purpose, a commitment to helping women and girls overcome the same challenges she had faced.
Today, through our wellness workshops, educational events and life coaching, HYLY creates safe spaces for girls to grow, learn, and connect. We envision a world where girls release self-doubt, embrace authenticity, and choose intentional action.
A world where every girl feels empowered to love herself.
Our mission is to equip girls with knowledge and a healthy sense of self By implementing self love.
Our Vision Is To Uplift Generations Of Girls Through Self Love And Sisterhood.
Embrace Who You Are Without Resistance.
Own Your Growth and Learn From Every Lesson.
Take Bold Steps To Create Your Dreams.
Founder/CEO
Alissa is our Founder and CEO, specializing in helping woman and girls release self-doubt and build a healthy self-esteem and a sense of purpose. Her personal journey, from feeling disconnected and insecure led her to discover the power of Self Love. She has a passion for uplifting and healing her community through health and wellness initiatives.
As a certified Health and Life Coach she is dedicated to cheering for and guiding young girls on their journey to pursuing their heart’s desires. With 5+ years' experience in athletic coaching, mentorship, public speaking and hosting events/workshops, Alissa brings high levels of energy and optimism to every space she walks in.
During her me time, she enjoys working out, spending time with her loved ones, watching comedy specials, drinking smoothies and painting. Her favorite mantra to live by is "HUG YOSELF & LOVE YOSELF".
Madame President
With a professional background spanning over 30 years, Tracy has successfully balanced entrepreneurship in the holistic wellness field as a Massage Therapist and as a Real Estate professional. She currently holds a thriving career in Project Management with a major utility company. Her experience reflects a deep commitment to resiliency, dedication, adaptability, and service.
As a loving mother, grandmother, sister, aunt, friend, and daughter, Tracy brings a wealth of experience in relationship building and community engagement to her role as President. She is deeply passionate about young girls embracing their brilliance, protecting their wellbeing and unlocking their full potential through knowledge, mentorship, and accountability.
She finds joy in reading, pampering herself, spending quality time with friends and family, and above all, she loves watching her granddaughter blossom.
"Where there is a woman there is magic". - Ntozake Shange
Guardian of Generosity
Kristen is a financial powerhouse with a sharp eye for strategy, detail and resource management. She brings 25+ years of experience in the insurance industry and entrepreneurship in skin and beauty wellness to her position - ensuring every gift is used with precision and purpose.
Beyond finance, Kristen has mentored and coached student athletes, leading middle school volleyball players to Ws on and off the court. She is passionate about girls taking ownership over their lives through dedication, consistency and authenticity. She has a way of empowering women and girls through skin health and self-care.
As a dedicated and loving mother, sister, friend and community leader, Kristen approaches life with strength, respect and boldness. Her passion for animals keeps her busy volunteering, content creating and spreading awareness on the wonderful things happening in the community. In her down time Kristen loves to hike with her dog Nashville, travel the world and try new foods.
"Its not your job to like me, its mine". - Byron Katie
Legal Luminary
As an attorney at The Muse Law Firm, specializing in family law, Angela has more than 20 years of experience in negotiation, case strategy, and management. She is dedicated to ensuring excellence in all that she does. Her passion for justice creates a ripple effect of intentional decision making, high levels of thinking and drive to overcome any obstacle.
Growing up in a large family surrounded by supportive sisters, she understands the importance of sisterhood, collaboration, and strong family foundations. Angela is passionate and empathetic when uplifting and supporting the development of our girls. Her infectious positive aura creates a safe space for encouragement, expression and dreaming big.
As a businesswomen and Mother, Angela indulges in swimming, working out, walking along the beach and has a deep passion for reading and writing in her leisure time.
"To reach a higher level of being, you must assume a higher concept of yourself". - Neville Goddard
Executive Visionary
Theresa is a thought leader, visionary and a women full of wisdom. With over 35+ years of experience in leadership, mentorship, and innovative problem-solving from her previous roles at AT&T, Barnes & Noble Booksellers and MGM Resorts International, she serves as a foundational pillar for the growth of HYLY.
As the Executive Visionary, Theresa is dedicated to supporting women and girls in developing knowledge, healthy self-esteem, strength within and understanding their rights and inherent worth to shape their own lives. She is consistently expanding and enhancing her knowledge of wealth, health and black excellence in everything she does.
Her passion for wellness and peace give her power in maintaining gratitude and joy. She enjoys volunteering, listening to music, reading, taking long walks, and watching a wide range of movies and documentaries.
"Peace in your heart, your home, and your world is a necessary equalizer to balancing life". - Russell M. Nelson
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